BHFF Senior Scholar Sajra Mušanović Moderates Marketing Panel at the Faculty of Economics in Mostar

BHFF Senior Scholar Sajra Mušanović participated in the event “Kafa/Kava/Kahva s marketarima” held at the Faculty of Economics in Mostar, where she moderated a panel discussion focused on the stories behind successful brands and the future of marketing.

The event brought together marketing professionals and students to explore contemporary trends in the industry, creating a space for open dialogue, knowledge exchange, and mentorship. Through the panel discussion, key topics included rebranding strategies, effective communication of complex content, and the opportunities companies create for young professionals entering the field.

A central focus of the discussion was the importance of transparency and shared experiences. Panelists openly discussed their career beginnings, challenges, and lessons learned along the way, offering valuable insights into the realities of building a career in marketing. This perspective emphasized that professional growth is often non-linear, shaped by continuous learning and adaptation.

Sajra played a key role in guiding the conversation, facilitating meaningful dialogue between experienced professionals and aspiring marketers. Her moderation contributed to a dynamic and engaging discussion, highlighting both the strategic and human aspects of the marketing profession.

The event also provided an opportunity for students to connect directly with industry experts, gaining practical insights and a deeper understanding of current challenges and opportunities within the marketing landscape.

Sajra’s involvement in this event reflects the continued engagement of BHFF Senior Scholars in initiatives that support knowledge sharing, professional development, and the empowerment of young people across diverse fields.

The organizers, including Professor Veldin Ovčina and teaching assistant Sara Kljajić, played an important role in creating a platform that fosters collaboration between academia and industry, further strengthening the connection between education and real-world practice.