BHFF Scholars at Adriatic Tech Summit: Learning, Networking, and Embracing the AI Era
The Adriatic Tech Summit provided a unique opportunity for BHFF scholars to gain first-hand insight into current industry trends and emerging technologies, while actively engaging with leading professionals in the tech ecosystem.
From a student perspective, the event stood out not only for its high-quality content, but also for its exceptional organization. Both the expo and networking segments were thoughtfully structured, creating an environment that encouraged meaningful interaction and learning.
BHFF Scholars Supporting Industry Leaders
During the summit, BHFF Junior Scholars: Eldar Sarajlić, Hana Ćatić and Amela Smolo, supported the marketing team of HTEC, represented by Ivana Stanković and Bojana Nišić.
This collaboration offered a valuable behind-the-scenes look at how large tech companies approach branding and communication at major industry events. At the same time, the supportive and dynamic working environment allowed scholars to balance their responsibilities with active participation in the summit.
From Students to Future Professionals
One of the most notable aspects of the event was the reaction of industry professionals to the presence of students. Many company representatives and speakers expressed genuine surprise and appreciation for seeing students at such a high-profile event.
This created space for BHFF scholars to engage in numerous meaningful conversations with professionals across the industry. Through these interactions, they gained:
Practical career advice and guidance
Insights into in-demand skills and industry expectations
A deeper understanding of how artificial intelligence is shaping the future of work
Actionable tips on how to leverage AI tools early and stand out as strong junior candidates
These exchanges reinforced the value of stepping outside the classroom and actively engaging with the professional community.
Key Insights: AI, Expectations, and Reality
In addition to networking, BHFF scholars attended several talks, including a session by Goran Savić, who explored the impact of artificial intelligence on business.
His talk highlighted an important gap between expectations and reality—particularly how AI initiatives often fall short due to overlooked elements in product development processes. While primarily aimed at leadership, these insights offered valuable lessons for young professionals preparing to enter the industry.
A Defining Takeaway for BHFF Scholars
The Adriatic Tech Summit ultimately reinforced a key realization: we are entering a new technological era where artificial intelligence is not a replacement for humans, but a powerful tool.
For BHFF scholars, the takeaway is clear—those who learn to use AI effectively, adapt quickly, and understand market needs will be the ones who stand out.
By participating in events like this, BHFF scholars are not only gaining knowledge, but actively positioning themselves at the forefront of industry change.